The Lexi Brands

SERVICES

PROJECT OVERVIEW

BRAND STRATEGY
BRAND MESSAGING
CREATIVE & PHOTOSHOOT DIRECTION
BRAND DESIGN
WEB DESIGN
PACKAGE & PRINT DESIGN
PDF DESIGNS

The Lexi Brands consist of Lexi Wear (a swim brand,) and Jewels by Lexi (a jewelry brand.) Founder Marcela had previous success launching her brands in retail stores in both Costa Rica & California before relocating, and leaving her retail locations behind. She wanted to start a new chapter of the brands creating a cohesive identity that linked both the brands as sisters, while allowing them to exist independently with their own missions and messaging. The final outcome was a modern, sleek, elevated brand that spoke to both the high end swimwear, and high end jewelry that the Lexi Brand’s sold.