The (Brands by RISE) Messaging Hierarchy

Written By Marisa Switzer

Last week on Better: The Brand Designer Podcast, we talked about how every brand strategy for our client includes a Messaging Hierarchy to help prioritize uniquely positioning you within your industry. Here’s how the hierarchy works:

Primary Messaging: The most forward-facing on your website, social media, e-mails, blog posts, print materials, and more.

Secondary Messaging: The more underlying theme of your content that comes through for an audience who is a bit more engaged and gets to know you a bit more.

Tertiary Messaging: Comes through in more subtle ways or might be more a backend of your business goal.

Need some direction when it comes to your brand messaging, or looking to restrategize how you speak to your audience? Get in touch about our Brand Strategy & Messaging services.

Marisa Switzer http://www.risecreativeco.com
Previous

Fact or Myth: You Must Have Product In Hand to Start Building Your Brand.