Why don’t 20.8% of Brands Survive their First Year in Business?

We often hear that most brands don't make it to 5 years, but did you know that 20.8% don't survive the first year?

Many assume it's because of it's because lack of exposure, ad spend, social engagement, or any vanity metrics...

In reality, the reason so many businesses fail is because they did not prioritize building the foundational pieces of their brand before launching.

Here’s an example:

1. You had just a logo made by a graphic designer

2. You hired a PR firm to start running campaigns
   ❌ With no messaging or positioning strategy first

3. You DIY your Shopify to throw your products online

4. Your order your packaging
   ❌ Without the design assets of a full brand identity

5. You hire an SEO contractor for your website
   ❌ With no UX/UI strategy for your website layout

6. You start posting on social media
   ❌ With no strategy of how to convert your audience

So… how do you fix it?

Let’s go back to the beginning, prioritizing the key parts of your brand that will build lasting success. Here’s another example:

1. You work with an industry expert to create a strong positioning & messaging strategy to connect with your target audience

2. Based on your positioning, you create a full brand identity with the assets you’ll need for all brand touchpoints.

3. Based on your brand’s visual direction, you’re able to order packaging that will wow your customers.

4. Based on your website strategy & goals you work with a Shopify expert to build a website with a user experience that will convert to sales.

5. Using your messaging strategy, you work with a PR agency to solidify your position in the market.

6. Because you understand your target customer, you can execute influencer & paid ads that convert to sales.

They keys here are to :

• Zoom out and look at your brand as a whole so you can see what areas are not connecting with your customer.

• Work with an expert in your industry to put together a strategy that positions you to stand out in your industry.

• Work with that same expert who knows the very foundations of your brand to craft messaging that sparks emotion in your customer.

• Work together to then craft an aesthetic, & timeless brand identity that will visually attract your customer to your brand, your website, your packaging, and more.

• Ensure that every part of your brand is built to keep your customers coming back, and scale sales.

Ready to get started? Inquire about your project.